Menu
Marketing and Sponsorship

All-Star Game MVP Melky Cabrera Among Players To Wear Special Cleats During Game

Nike sent several MLBers, including Giants LF Melky Cabrera, brightly-colored cleats to wear in Tuesday's All-Star Game, and since they could "wear something different, many players took the opportunity," according to C. Trent Rosecrans of CBSSPORTS.com. Cabrera, who was named MVP of the game, had on bright orange cleats, and said, "I brought my own spikes from San Francisco, but I wore them because I think they're cute." Giants 3B Pablo Sandoval wore a "slightly more muted hue of orange shoes made by Under Armour." He said that he "didn't have any input on the shoes, he didn't request them, he didn't know they were coming, they just showed up and he put them on." Sandoval did "lament that he wouldn't be able to wear them again." Rosencrans noted Giants P Brian Wilson two years ago "tried to wear his orange cleats in a regular-season game and was told to change." Other players also "got their own colors." Nationals LF Bryce Harper "had a pair of red high-tops with gold accents," while Pirates P Joel Hanrahan's "black shoes had gold toes and other highlights" and Orioles CF Adam Jones wore "white shoes with orange trim" (CBSSPORTS.com, 7/11). Braves 3B Chipper Jones said of Cabrera's cleats, "I would not be caught dead in those shoes to be honest. Aw, I'm just kidding. You know what? They get paid a lot of money to wear those shoes. It's a little flashy and a little loud, but we had a little fun with it here in the clubhouse" (SPORTS.YAHOO.com, 7/11). After Cabrera grounded out in the second inning of Tuesday's game, Fox' Joe Buck said, “Cabrera back to the dugout, and he will plug his shoes into a charger so they light-up brighter the next time he goes out there.” Fox’ Tim McCarver said, “The one guy you would not get in to those shoes is (White Sox DH) Adam Dunn. He told us yesterday that there is no chance I’m wearing those orange shoes.” Buck said Dunn noted the shoes “would be great for Pele, but not me” ("MLB All-Star Game," Fox, 7/10).

THE BRYCE IS RIGHT: In DC, Dan Steinberg noted Harper has been wearing Under Amour’s "new Highlight Spine cleats for a couple weeks," but he got a "special model for the All-Star game." It is a "higher-topped shoe with ankle support, which the company brags is both lightweight and durable" (WASHINGTONPOST.com, 7/10). Harper said of the cleats, "Those are great, aren't they? They're awesome for the camera. ... They're pretty impressive. They've got that Vegas feel to them" (CSNWASHINGTON.com, 7/10). McCarver during the All-Star Game said, "How about the shoes on Bryce Harper?” Buck said, “They’re golden.” McCarver replied, “Oh, those golden slippers. That’s styling right there” (“MLB All-Star Game,” Fox, 7/10). ESPN's Rob Parker said Harper's cleats were a "little too flashy for a first-time, 19-year-old All-Star" ("Numbers Never Lie," ESPN2, 7/11).

TAKING THEM TO THE WOODSHED: In Indianapolis, Mark Ambrogi noted Tigers 1B Prince Fielder used bats from Indiana-based Hoosier Bat Co. in winning the State Farm Home Run Derby Monday night. Company Owner Dave Cook said that the "attention received from Fielder winning the title should give his company a boost" similar to that following Fielder's win in '09. However, Cook "doesn't plan [on] an advertising campaign." He said, "We usually just do it by word of mouth." He added that usually 30 to 35 MLBers "use his company's bats." Cook said that Harper "used the bats in the minor leagues" (INDIANAPOLIS STAR, 7/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/12/Marketing-and-Sponsorship/ASG-Shoes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/12/Marketing-and-Sponsorship/ASG-Shoes.aspx

CLOSE