Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Dodgers Owe More Than $26M In Luxury Tax Lenovo's NFL Deal Leads To Brand Awareness Spike Selig Named MLB Commissioner Emeritus Marciani Out As MLB VP/National Sales St. Pete Denies Rays' Ballpark Search Deal Sources: Sprint Shelves NASCAR "Experience" Angels, Red Sox Eliminate Pension Plans Carnival To Air First Super Bowl Ad
SBD/July 12, 2012/Marketing and Sponsorship
All-Star Game MVP Melky Cabrera Among Players To Wear Special Cleats During Game
Published July 12, 2012
THE BRYCE IS RIGHT: In DC, Dan Steinberg noted Harper has been wearing Under Amour’s "new Highlight Spine cleats for a couple weeks," but he got a "special model for the All-Star game." It is a "higher-topped shoe with ankle support, which the company brags is both lightweight and durable" (WASHINGTONPOST.com, 7/10). Harper said of the cleats, "Those are great, aren't they? They're awesome for the camera. ... They're pretty impressive. They've got that Vegas feel to them" (CSNWASHINGTON.com, 7/10). McCarver during the All-Star Game said, "How about the shoes on Bryce Harper?” Buck said, “They’re golden.” McCarver replied, “Oh, those golden slippers. That’s styling right there” (“MLB All-Star Game,” Fox, 7/10). ESPN's Rob Parker said Harper's cleats were a "little too flashy for a first-time, 19-year-old All-Star" ("Numbers Never Lie," ESPN2, 7/11).
TAKING THEM TO THE WOODSHED: In Indianapolis, Mark Ambrogi noted Tigers 1B Prince Fielder used bats from Indiana-based Hoosier Bat Co. in winning the State Farm Home Run Derby Monday night. Company Owner Dave Cook said that the "attention received from Fielder winning the title should give his company a boost" similar to that following Fielder's win in '09. However, Cook "doesn't plan [on] an advertising campaign." He said, "We usually just do it by word of mouth." He added that usually 30 to 35 MLBers "use his company's bats." Cook said that Harper "used the bats in the minor leagues" (INDIANAPOLIS STAR, 7/11).