SBD/July 11, 2012/Media
BBC Closing In On Deal With IOC To Broadcast Future Olympics
Published July 11, 2012
UPDATE FROM AUSTRALIA: In Sydney, Michael Bodey wrote the rights to the next Olympics "could be snatched by the Seven Network as Nine may not be in any shape financially to make a bid." The IOC has "yet to enter negotiations with any Australian broadcasters for the rights" to the '14 Sochi Games or the '16 Rio de Janiero Games. Seven regards itself as "the traditional home of the Games, broadcasting five summer Olympics in a row from Barcelona in 1992, until Nine won the London rights." Sources said that Network Ten was "believed to be uninterested in bidding, and Nine might not be in any shape financially to make a bid." Several major sports broadcast deals "are in play over the next 18 months and will likely be more attractive to Australian broadcasters," including the National Rugby League, Cricket Australia, V8 Supercars and the Australian Open (THE AUSTRALIAN, 7/9).