SBD/July 11, 2012/Marketing and Sponsorship

Eagles QB Michael Vick To Debut New "V7" Sports Apparel Line

Vick's V7 clothing line will be available exclusively at Modell's through '12
Eagles QB Michael Vick today will announce a new sports apparel line "in a licensing partnership with celebrity clothing-line mogul Ruby Azrak and former ICM talent agent Brian Sher, and distributed by the Modell's sporting-goods retail chain,” according to Lee Hawkins of the WALL STREET JOURNAL. Azrak's company, Excel Corp., “has the exclusive rights to the new clothing line, V7.” Modell's Sporting Goods CEO Mitchell Modell said that the V7 clothing “will be offered in 30 stores, including 25 in Philadelphia.” The store has exclusivity through the end of the year. Vick said, "It's a long life dream. Just like when you envision yourself having a shoe as a young kid, you also envision yourself going a step further and having a clothing line." Vick believes he has “restored his brand 65% to 75% since leaving prison” in '09. He acknowledges that it “is still tattered, but he and his partners believe his fan base has grown large enough for him to become the face of his own product” (WALL STREET JOURNAL, 7/11).
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