SBD/July 10, 2012/Research and Ratings

CNBC, MSNBC Lead Distribution For U.S. Cable Nets Carrying London Olympics

With coverage of the London Games set to begin later this month, CNBC is seeing the most U.S. distribution among nets that will air coverage with 97.5 million homes. MSNBC ranks second with 95.5 million homes, while Bravo has 94.6 million and NBC Sports Network has 78.1 million. ESPN and ESPN2 are in 98.9 and 98.8 million homes in July, respectively. Neither network has been in over 100 million homes since July of last year. MLB Network is in 69.9 million homes this month, marking the third straight month the net has set a new distribution mark. Other cable sports networks seeing record distribution this month are Fox Soccer, Fuel TV, NFL Network and NBA TV.

Listed below are the top 10 cable TV networks in distribution for the month of July, with comparisons to the same month in previous years. Also listed are the figures for various sports cable networks.

JULY CABLE TV NETWORK DISTRIBUTION IN THE U.S.
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
'12
(000)
The Weather Channel
90,512
93,992
96,310
99,186
100,092
101,065
100,205
TBS
90,491
93,649
96,838
99,324
100,495
101,227
100,025
Nickelodeon/Nick-at-Nite
90,495
93,892
96,072
98,741
100,039
100,699
99,664
Discovery Channel
91,163
94,501
96,345
98,891
100,065
100,891
99,604
Food Network
89,530
93,173
95,552
98,270
99,878
100,639
99,601
USA Network
90,788
93,980
95,980
98,556
99,468
100,480
99,301
Cartoon Network/Adult Swim
89,675
93,241
95,344
97,584
98,828
99,746
99,159
CNN
90,885
94,170
95,910
98,559
99,596
100,413
99,156
A&E
90,410
93,784
95,680
98,156
99,275
100,219
99,012
HLN
90,067
93,491
95,839
98,462
99,587
100,236
98,971
ESPN
91,021
94,239
96,073
98,296
99,539
100,127
98,903
ESPN2
90,530
93,883
95,519
97,878
99,480
100,005
98,806
FX
88,849
92,038
93,188
95,555
96,396
99,369
98,052
Golf Channel
69,008
74,892
74,621
81,051
83,055
83,928
84,436
Speed
67,145
71,211
72,744
73,525
76,447
78,452
81,449
NBC Sports Network
69,504
71,918
72,901
75,271
73,888
76,155
78,063
ESPNews
50,137
59,551
64,432
68,487
73,545
74,316
74,680
ESPNU
n/a
n/a
n/a
n/a
n/a
73,234
73,234
MLB Network
n/a
n/a
n/a
n/a
54,928
56,439
69,861
NBA TV
n/a
n/a
n/a
n/a
n/a
55,348
59,833
NFL Network
n/a
43,824
39,946
42,214
56,435
56,883
59,499
Fox Soccer
n/a
n/a
n/a
34,396
36,476
39,142
41,442
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,148
37,029
ESPN Classic
61,374
63,290
62,634
63,518
42,042
34,085
31,969
 

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.
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