SBD/July 10, 2012/Research and Ratings

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  • CNBC, MSNBC Lead Distribution For U.S. Cable Nets Carrying London Olympics

    With coverage of the London Games set to begin later this month, CNBC is seeing the most U.S. distribution among nets that will air coverage with 97.5 million homes. MSNBC ranks second with 95.5 million homes, while Bravo has 94.6 million and NBC Sports Network has 78.1 million. ESPN and ESPN2 are in 98.9 and 98.8 million homes in July, respectively. Neither network has been in over 100 million homes since July of last year. MLB Network is in 69.9 million homes this month, marking the third straight month the net has set a new distribution mark. Other cable sports networks seeing record distribution this month are Fox Soccer, Fuel TV, NFL Network and NBA TV.

    Listed below are the top 10 cable TV networks in distribution for the month of July, with comparisons to the same month in previous years. Also listed are the figures for various sports cable networks.

    JULY CABLE TV NETWORK DISTRIBUTION IN THE U.S.
    NETWORK
    '06
    (000)
    '07
    (000)
    '08
    (000)
    '09
    (000)
    '10
    (000)
    '11
    (000)
    '12
    (000)
    The Weather Channel
    90,512
    93,992
    96,310
    99,186
    100,092
    101,065
    100,205
    TBS
    90,491
    93,649
    96,838
    99,324
    100,495
    101,227
    100,025
    Nickelodeon/Nick-at-Nite
    90,495
    93,892
    96,072
    98,741
    100,039
    100,699
    99,664
    Discovery Channel
    91,163
    94,501
    96,345
    98,891
    100,065
    100,891
    99,604
    Food Network
    89,530
    93,173
    95,552
    98,270
    99,878
    100,639
    99,601
    USA Network
    90,788
    93,980
    95,980
    98,556
    99,468
    100,480
    99,301
    Cartoon Network/Adult Swim
    89,675
    93,241
    95,344
    97,584
    98,828
    99,746
    99,159
    CNN
    90,885
    94,170
    95,910
    98,559
    99,596
    100,413
    99,156
    A&E
    90,410
    93,784
    95,680
    98,156
    99,275
    100,219
    99,012
    HLN
    90,067
    93,491
    95,839
    98,462
    99,587
    100,236
    98,971
    ESPN
    91,021
    94,239
    96,073
    98,296
    99,539
    100,127
    98,903
    ESPN2
    90,530
    93,883
    95,519
    97,878
    99,480
    100,005
    98,806
    FX
    88,849
    92,038
    93,188
    95,555
    96,396
    99,369
    98,052
    Golf Channel
    69,008
    74,892
    74,621
    81,051
    83,055
    83,928
    84,436
    Speed
    67,145
    71,211
    72,744
    73,525
    76,447
    78,452
    81,449
    NBC Sports Network
    69,504
    71,918
    72,901
    75,271
    73,888
    76,155
    78,063
    ESPNews
    50,137
    59,551
    64,432
    68,487
    73,545
    74,316
    74,680
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    73,234
    73,234
    MLB Network
    n/a
    n/a
    n/a
    n/a
    54,928
    56,439
    69,861
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    55,348
    59,833
    NFL Network
    n/a
    43,824
    39,946
    42,214
    56,435
    56,883
    59,499
    Fox Soccer
    n/a
    n/a
    n/a
    34,396
    36,476
    39,142
    41,442
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    32,148
    37,029
    ESPN Classic
    61,374
    63,290
    62,634
    63,518
    42,042
    34,085
    31,969
     

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel and Universal Sports.

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