SBD/July 10, 2012/Media

NASCAR Expanding Website, Mobile App Staff After Acquiring Rights To

NASCAR is “bulking up" its Charlotte operations by spending $2M to "build out space in its uptown office tower that will house a newly created team to run its website and mobile applications,” according to Erik Spanberg of the CHARLOTE BUSINESS JOURNAL. The expansion is the result of NASCAR’s “acquisition of the rights to its website.” All of the content of the revamped site, “expected to launch in January, from news stories and analysis to video clips, will come from NASCAR and an operating staff now being assembled.” Up to 50 jobs will be added "in the next few months,” with about 14 of the 70 staffers "already in place.” All but “a handful will call Charlotte home, with six to eight housed at NASCAR’s Florida headquarters.” Boston-based SapientNitro began consulting for NASCAR “late last year but took on the formal role of designing the new site in June” (CHARLOTTE BUSINESS JOURNAL, 7/6 issue).
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