Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

U.S. Army Leaving Stewart-Haas Racing, Citing Reallocation Of Marketing Budget

The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing's No. 39 car driven by Ryan Newman in '13. The Army cited reallocation of its marketing budget as the reason it will not have a presence in NASCAR next season (NASCAR). The AP's Jenna Fryer notes the U.S. Army has been a "longtime sponsor in NASCAR, and has been with Ryan Newman at SHR since 2009 when the team was formed." The decision comes as U.S. Reps. Betty McCollum (D-Minn.) and Jackson Kingston (R-Ga.) "are pushing an amendment that would prohibit military sponsorship of sports." The bill "has made it through the House Appropriations Committee" (AP, 7/10). NASCAR.com's Matthew Dillner wrote on his Twitter account, "Sad to see Army leave NASCAR. The program has brought great exposure to what our armed forces do for us. Also, racing builds moral w troops." Speedway Media's Mary Jo Buchanan: "Sad to see the US Army leave Stewart Haas Racing as 2013 sponsor. Seems to me they are losing a great recruiting tool."

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/10/Marketing-and-Sponsorship/US-Army.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/10/Marketing-and-Sponsorship/US-Army.aspx

CLOSE