Super Bowl Ads Not Creating Buzz Ultraviolet To Run "Edgy" Ads Aimed At NFL Does Tampa Market Hurt Lightning's Stamkos? Rolex Signs Multityear Extension With DIS Three FIFA Sponsors Decline To Renew Deals Seahawks Go On Trademark-Filing Spree GoPro Signs Sponsorship Deal With NHL Microsoft, Nationwide Announce Super Bowl Ads Coates Golf Sees Early Success Marketplace Roundup
Upcoming Conferences and Events
SBD/July 10, 2012/Marketing and Sponsorship
Management Companies Set Sights On Andy Murray With XIX Contract Expiring
Published July 10, 2012
SILVER LINING FOR SPONSORS: MARKETING magazine’s Noelle McElhatton writes the fact Murray did not win the Wimbledon final “should not cause Adidas’ marketers any sleepless nights -- this is one cloud that has a silver lining.” Murray following the match “stunned the Centre Court crowd when he cried bitter tears of disappointment" after losing to Roger Federer.” With that “outpouring of passion, Murray delivered a more valuable form of gold to his sponsor: authenticity” (MARKETINGMAGAZINE.co.uk, 7/10).