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SBD/July 10, 2012/Events and Attractions
All England Tennis Club's Lewis Talks Wimbledon 2020 Plan, Potential For New Roof
Published July 10, 2012
BUCKING TRADITION? SI.com’s Bryan Armen Graham noted the courts at the AELTC in preparation for the London Games "have already been festooned with atypical mauve coloring, presumably in advance of forthcoming McDonald's and Coca-Cola logos.” This is despite the fact that Wimbledon has been long celebrated as “a bastion of commercial purity -- a kind of anti-U.S. Open, refreshingly devoid of courtside billboards, rotating signs or corporate logos on the playing surface." Graham: “The all-white dress code that's become synonymous with Wimbledon? Gone.” Players will be “permitted to wear colored garb, though restrictions on manufacturer's logos are nearly as stringent.” No insignias “larger than 20 square centimeters are permitted on a player's clothing or equipment before or after a match or at any press conference or tournament ceremony.” The logos cannot “exceed 6 square centimeters on socks and shoes, hats, handbags and wristbands.” Bags carried on to the court “may have one logo that is larger than 10 percent of the surface area of the bag” (SI.com, 7/9).