SBD/July 9, 2012/Marketing and Sponsorship

Danica Patrick Left Out Of Go Daddy's "Inside/Out" Olympic Campaign TV Ads

NASCAR driver Danica Patrick "will not appear in a series of ads for GoDaddy.com's 'Inside/Out' campaign, which will air the next few weeks during the London Olympics," according to Lacey McLaughlin of the Daytona Beach NEWS-JOURNAL. Go Daddy VP/PR Elizabeth Driscoll said that the new campaign "doesn't necessarily mean the days of the provocative commercials are over, only that the messaging of the ads will change." Patrick Friday said that she "wasn't familiar with the campaign by name." Patrick: "The last filming we did was in early May." She said that the shot and stills "were for use in the Tubes in London during the Olympics, but those stills are already up." Patrick "doesn't know when she'll be shooting another" Go Daddy commercial. She said, "This is the dullest time of the year for shooting stuff. Usually it happens in the winter and the spring" (Daytona Beach NEWS-JOURNAL, 7/7).

IMAGE IS EVERYTHING: Patrick appeared on “The Dan Patrick Show” Friday morning, and host Dan Patrick said to her, “Clear something up that you ... wanted to be referred to as pretty (and) not sexy.” Danica: “I was just really trying to make a point to say that I feel like it’s sort of the go-to word that everybody uses for female athletes, or maybe the way I feel I get described. Sometimes it’s appropriate, for sure, but sometimes it’s more appropriate to say other words.” Dan Patrick then asked, “How would we describe you?” Danica replied, “I don’t know. Feminine, determined, pretty -- if you feel like that’s the case.” Dan asked that if she “had to do it all over again, would you have sold yourself the way you did?” Danica: “I wasn’t selling something fake. I feel like for me there are different sides to my personality, as I’m sure many others. Sometimes you show one side and sometimes you show another side because definitely when I go to the racetrack ... no hair, no make-up, just go and get the job done. If looks could kill, I probably would by sometimes the way I walk down pit lane. I try and smile a little more often. I realize that was kind of off-putting” (“The Dan Patrick Show,” 7/6).
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