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SBD/July 6, 2012/Marketing and Sponsorship
Under Armour To Sell Bryce Harper-Inspired "Don't Be A Clown Bro" Shirts
Published July 6, 2012
RAVES FOR RIZZO: Cubs 1B Anthony Rizzo said that he has already “fielded some endorsement requests” despite just playing nine games for the team since being called up from the minors. He said he "shoves them off on my agent." But he declined to say “what products he has been asked to sell.” Rizzo: "There are things in the works. But we're keeping it as simple as possible." In Chicago, Paul Sullivan notes the “selling of Rizzo is crucial to the Cubs marketing department, which fanned by hyping Kosuke Fukudome as the main attraction in the spring of 2008.” But Rizzo “appears to be the real deal,” and the attention he is receiving is “off the charts, and the attention may be difficult to deal with down the road” (CHICAGO TRIBUNE, 7/6).