Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR
SBD/July 6, 2012/Marketing and Sponsorship
Univ. Of Maryland Using PR Agency To Help Reverse Negative Image Of Football Program
Published July 6, 2012
MAINTAINING WHAT IT CURRENTLY HAS: In Baltimore, Jeff Barker writes UMD "spread itself too thin" before dropping seven teams due to budget reasons. The school's current focus "won’t be on adding sports, but rather on better supporting the athletes on the 20 teams it has retained." Schools "do occasionally bring back sports as budget numbers or other circumstances change." UMD track coach Andrew Valmon said that he "was looking into examples of schools that have dropped men’s track teams and considered restoring them." However, it is "not easy resurrecting teams," as they need to be sure they have "secured funding well into the future." Barker: "The last thing you want is to restore a team and then find there aren’t the resources to sustain it long-term" (BALTIMORESUN.com, 7/6).