Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/July 5, 2012/Marketing and Sponsorship
Wimbledon Towels Becoming The Hot Souvenir At Tournament For Fans And Players Alike
Published July 5, 2012
ROYAL WELCOME: Today's edition of ABC’s “GMA” reported Prince William and his wife, Kate Middleton, watched Wimbledon yesterday from the Royal Box, with ABC’s Robin Roberts saying, “Even the players were a little bit star struck.” ABC’s Lama Hasan said, "All eyes were on William and Kate when they were here, delighting the crowd when they joined in with a Mexican Wave. Those two definitely stole the show.” Federer said, “It helps when royalty shows up and other legends of the game come and see me play. I think it’s inspiring and it’s a thrill for the game of tennis.” ESPN’s Chris Evert said having the royals attend Wimbledon “adds to the glamour and the aura” of the tournament. Evert: “This is what makes Wimbledon very, very special” (“GMA,” ABC, 7/5). Former tennis players Andre Agassi and Steffi Graf also were present in the Royal Box (LAS VEGAS REVIEW-JOURNAL, 7/5).