CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
Upcoming Conferences and Events
SBD/July 5, 2012/Marketing and Sponsorship
Wimbledon Towels Becoming The Hot Souvenir At Tournament For Fans And Players Alike
Published July 5, 2012
ROYAL WELCOME: Today's edition of ABC’s “GMA” reported Prince William and his wife, Kate Middleton, watched Wimbledon yesterday from the Royal Box, with ABC’s Robin Roberts saying, “Even the players were a little bit star struck.” ABC’s Lama Hasan said, "All eyes were on William and Kate when they were here, delighting the crowd when they joined in with a Mexican Wave. Those two definitely stole the show.” Federer said, “It helps when royalty shows up and other legends of the game come and see me play. I think it’s inspiring and it’s a thrill for the game of tennis.” ESPN’s Chris Evert said having the royals attend Wimbledon “adds to the glamour and the aura” of the tournament. Evert: “This is what makes Wimbledon very, very special” (“GMA,” ABC, 7/5). Former tennis players Andre Agassi and Steffi Graf also were present in the Royal Box (LAS VEGAS REVIEW-JOURNAL, 7/5).