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Marketing and Sponsorship

In The Stars: Fox Sells Out Ad Inventory For MLB All-Star Game

Fox has "sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates," according to Anthony Crupi of ADWEEK. Sources said that Fox has "priced in-game 30-second spots at around $550,000 a pop, this despite the formidable challenge of having to compete with NBC’s Olympics for sponsor dollars." The most active categories, as in previous years, are "automotive and financial services." QSRs "also played a key role in Fox’s All-Star sellout." The "usual suspects will be well represented throughout the broadcast," including official MLB sponsors A-B InBev, GM, State Farm, MasterCard, Pepsi and Taco Bell. Chevrolet will be the presenting sponsor of the pre- and postgame shows. In non-Olympics years, the MLB All-Star Game is "always the highest-rated television event of the summer" (ADWEEK.com, 7/2).

THROWING MUSCLE BEHIND ITS PROMOTION: In this week's SPORTSBUSINESS JOURNAL, John Ourand reports Fox is undertaking the "most extensive promotional push the broadcaster has ever put behind" the All-Star Game. The push includes promos in Fox entertainment shows and a "30-second roadblock" across most of Fox' networks just before 8:00pm ET on July 10 that alerts viewers to the start of the game. Fox News, FX, Speed, Big Ten Network, Fuel TV, Fox Soccer, Fox Soccer Plus and FoxSports.com "have committed to be part of the roadblock." All of Fox' live events, "including UFC matches, NASCAR races and soccer games, are carrying billboards that say, 'Presented by the MLB All-Star Game.'" Fox will add All-Star Game watermarks "to its prime-time shows this week" (SPORTSBUSINESS JOURNAL, 7/2 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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