SBD/July 2, 2012/Research and Ratings

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  • Overnight Ratings Ratings From Weekend Sports Telecasts

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

     

    TELECAST DATE NET TIME (ET) RATING
    PGA Tour 2012: The Sport of Golf 6/30 CBS 2:00-3:00pm 0.5
    PGA Tour: AT&T National: Third Round 6/30 CBS 3:00-6:00pm 2.2
    MLB: (regional) 6/30 FOX 7:00-10:00pm 2.5
    Women's Soccer Friendly : USA vs. Canada 6/30 NBC 1:30-4:00pm 0.8
    U.S. Olympic Trials: Men's Final: Gymnastics 6/30 NBC 4:00-6:00pm 2.4
    U.S. Olympic Trials: Finals: Swimming  6/30 NBC 8:00-9:00pm 3.6
    U.S. Olympic Trials: Finals: Track & Field 6/30 NBC 9:00-10:00pm 4.5
    PGA Tour: AT&T National: Final Round 7/1 CBS 3:00-6:45pm 4.6
    Yachting: 2012 America's Cup World Series 7/1 NBC 2:30-4:00pm 0.9
    2012 Tour de France: Stage One 7/1 NBC 4:00-6:00pm 0.3
    U.S. Olympic Trials: Finals: Track & Field 7/1 NBC 7:00-8:00pm 4.0
    U.S. Olympic Trials: Finals: Swimming  7/1 NBC 8:00-9:00pm 5.3
    U.S. Olympic Trials: Women's Final: Gymnastics 7/1 NBC 9:00-10:00pm 6.6

    NOTES: Baltimore, Columbus, Dayton, DC, Philadelphia and Richmond have been excluded from Saturday overnights due to the weekend's storms. Baltimore, Columbus, DC and Philadelphia have been excluded from yesterday's overnights.

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