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He Still Moves The Needle: Tiger's Win At AT&T National Sees Ratings Jump 188%

CBS earned a 4.6 overnight rating from 3:00-6:45pm ET yesterday for the final round of the PGA Tour AT&T National, which Tiger Woods won by two shots over Bo Van Pelt. The rating is up 188% over a 1.6 overnight for last year's tournament, which was won by Nick Watney. Woods did not play in that tournament due to injury. Yesterday's ratings do not include DC, where the tournament was played, as well as Philadelphia, Baltimore and Columbus because of severe weather (THE DAILY). In Tampa, Tom Jones writes CBS yesterday did "spectacular work" during the tournament. Woods' second shot at the 12th hole "had to be hit while he stood against a tree." Before Woods hit the shot, CBS microphones "picked up him telling spectators to be mindful that his 9-iron might snap and flay at them when it hit the tree." Woods hit a "great shot, and CBS's super-slow motion replays captured how the 9-iron flexed almost into the letter U and rode up the side of the tree." Meanwhile, Jones notes because of the severe storm and resulting debris prior to Saturday's third round, spectators "were kept away, leaving the players playing in front of almost no one." It was "weird listening to just a smattering of applause when someone hit a superb shot or sank a long putt." Jones: "Know what was welcome, however? Not hearing a numbskull yell 'Get in the hole!' as soon as a golfer hit his tee shot on a long par 5" (TAMPA BAY TIMES, 7/2). In N.Y., Phil Mushnick writes, "Watching golf Saturday from Congressional on CBS was kinda neat." Mushnick: "No fools screaming 'Get in the hole!', 'You da man!' or 'Ty-grrrrrr!'" (N.Y. POST, 7/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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