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SBD/June 29, 2012/Marketing and Sponsorship
Web.com Looks To Increase Awareness In Signing PGA Tour Development Tour Deal
Published June 29, 2012
MORE THAN JUST AN UMBRELLA SPONSORSHIP: Golf Channel’s Alex Miceli said, “The umbrella sponsorship of what used to be the Nationwide Tour is really a brand-building exercise for them. They are trying to expand what they do out there in the business.” Miceli added, “They are involved with the Internet, that’s something the Tour is going to be much more involved with now because they’re taking their own website in-house.” Golf Channel’s Craig Perks said, “There's a nice synergy between Web.com and the Web.com Tour. I think Web.com is there to help small and medium businesses succeed online. I think it's a very much the same with these players. ... It's a great fit because this Tour is in a lot of smaller to medium markets” (“Golf Central,” Golf Channel, 6/27). Golf Channel’s Gary Williams: “They are going to be more than an umbrella sponsor, they're going to help us with our digital platform which is a big deal for them going forward in conjunction with the new TV agreement that they got done within the last year” (“Morning Drive,” Golf Channel, 6/27).