The ads will be visible at L.A. Live during this weekend's X Games
Target has taken over the billboards at L.A. Live this weekend to celebrate the 10th anniversary of its sponsorship of Shaun White. The Olympic snowboarder and X Games skateboarder has been backed by Target since '02, when he was 15. The company developed a line of White apparel and footwear in its stores in '10 and a line of skateboards this year. To commemorate the partnership, Target posted billboard ads featuring White holding a cake topped by the number 10 and "Ten Years Together." The ads will be visible at L.A. Live during this weekend's X Games, which White is not participating in this year. Target Dir of Events, Strategic Partnerships & Lifestyle Marketing Dan Griffis said, "The current out-of-home branding campaign at L.A. Live is a good representation of our evolving relationship and how we can continue to find new and fun ways to activate around Shaun. We are eager to see what exciting programs we can create together from this point forward. One thing is certain, there is no shortage of opportunity."