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SBD/June 29, 2012/Franchises
Senators' New Campaign Targets Small Businesses To Increase Season Ticket Sales
Published June 29, 2012
THINKING SMALL: In Ottawa, Wayne Scanlan noted the Senators have "a fight on their hands to get their ticket numbers in line with other NHL franchises" in Canada. Individual fans have "done their part, filling in the crowd gaps on a game by game basis." If there is "a weak link in the chain, by dint of the Senators calculations, it is the role of smaller business." Senators President Cyril Leeder, during a luncheon for local businesses Wednesday at Scotiabank Place, said, "We generally have 20,000 people in here on a nightly basis, we don't want to sound like we're complaining, because we're not. We just know the gap, if there is one, in our ticket plan has been in season seats, particularly in small to medium sized-businesses" (OTTAWACITIZEN.com, 6/27). Leeder said that in return, businesses holding season tickets "will develop better relationships with their clients and help them retain and motivate their own employees." In Ottawa, Tony Spears noted Senators prospects, including first-round draft pick D Cody Ceci, "stopped by to help Leeder sell his spiel" (OTTAWA SUN, 6/28).