SBD/June 27, 2012/Marketing and Sponsorship

FC Dallas Signs Multiyear Deal With AdvoCare To Serve As Jersey Sponsor

AdvoCare sponsoring FC Dallas jerseys through multiyear deal
MLS FC Dallas introduced AdvoCare as its jersey sponsor at a press conference this morning. AdvoCare is a Texas-based health and wellness company that offers energy, weight-loss, nutrition and sports performance products. “Our ultimate goal was to find the perfect partner,” said FC Dallas President & CEO Doug Quinn. “I think we found them, especially since they are North Texas-based.” The team said the deal was a “multi-million dollar, multiyear partnership,” but would not disclose further details. Quinn had said last year the FC Dallas jersey sponsorship was valued at $3.2M per year. Chicago-based Navigate Marketing made valuations for the club. As part of the deal, AdvoCare is also sponsoring the jerseys of the more than 200 teams in the youth academy programs of FC Dallas. AdvoCare will also have a “major presence” in FC Dallas Stadium and in team media and promotional initiatives, according to the club. AdvoCare President & CEO Richard Wright said this is the company’s first major sponsorship with a professional sports franchise. FC Dallas will debut its new AdvoCare jerseys when it hosts Toronto FC in its next game on July 4. Next up on the team’s to-do list: a naming-rights partnership for its unsponsored stadium in Frisco, Texas. The Earthquakes, Rapids and Sporting KC remain the only MLS clubs without shirt sponsors.

TEAM JERSEY SPONSOR
Fire Quaker Oats
Chivas USA Corona Extra
Crew Barbasol
DC United Volkswagen
Dynamo Greenstar Recycling
FC Dallas AdvoCare
Galaxy Herbalife
Impact BMO
Revolution United Healthcare
Red Bulls Red Bull
Union Bimbo
Timbers Alaska Airlines
Real Salt Lake XanGo
Sounders FC Xbox
Toronto FC BMO
Whitecaps Bell Canada

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