SBD/June 26, 2012/Marketing and Sponsorship

Marketplace Roundup

Broncos QB Peyton Manning was in Greeneville, Tenn., on Sunday for the "shooting of a national television commercial for Buick” (GREENEVILLESUN.com, 6/25). The AP noted in the commercial, Manning “comes upon a traffic jam, yells football signals into the GPS and the system responds by quickly telling him how to get around the delay.” The commercial “is likely to be aired by the end of July.” Manning was also in the area “to participate in the annual Niswonger Children's Hospital Golf Classic in nearby Jonesborough” (AP, 6/25).

SPOTLIGHT ON HER: In Portland, Allan Brettman notes Nike on Sunday introduced the video “Voices” to coincide with the 40th anniversary of Title IX. The video “shines a spotlight on some well-known athletes who dealt with the painful, early days of the game-changing legislation." The video features athletes such as the first women’s marathon gold medalist Joan Benoit Samuelson, former WNBAer and U.S. Olympic gold medal winner Lisa Leslie, boxer Marlen Esparza and WNBA Mercury G Diana Taurasi (OREGONIAN, 6/26).

I WORK OUT: USA Basketball signed a partnership with 24 Hour Fitness making the fitness club an official sponsor of the USA Basketball men’s and women’s national teams. 24 Hour Fitness first partnered with the organization in ’08, just before Beijing Games. The company will host a tip-off even in London during the Olympic Games with USA Basketball Chair Jerry Colangelo and men’s national team head coach Mike Krzyzewski (NBA).

MILWAUKEE'S BEST: In Green Bay, Wes Hodkiewicz noted the “fifth and final” Brewers TV spot featuring Packers QB Aaron Rodgers was released yesterday. The ad is titled, “Other Job” and is the “final commercial entry in the joint effort between the Brewers and Rodgers, who joined forces during February to film a series of television spots.” The production of each of the ‘12 Brewers ads “was handled by the creative team of 2-Story Creative and Metaphystico” (GREENBAYPRESSGAZETTE.com, 6/25).

MATCH POINT: The Mylan World TeamTennis Smash Hits presented by Geico will be held in Pittsburgh for the first time in the event’s 20-year history. Pittsburgh-based pharmaceutical company Mylan signed on to be the title sponsor of the event and will also be an official sponsor of the WTT Pro League. The tournament will take place on Oct. 16, at the Petersen Events Center. The event will help raise funds for the fight against HIV and AIDS (WTT).
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