Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Xbox Activates With Sounders Jerseys, Kiosks Microsoft Attempts To Improve NFL Tablet's Reputation Cubs Looking Out For Corporate Partners
SBD/June 26, 2012/Marketing and Sponsorship
Published June 26, 2012
SPOTLIGHT ON HER: In Portland, Allan Brettman notes Nike on Sunday introduced the video “Voices” to coincide with the 40th anniversary of Title IX. The video “shines a spotlight on some well-known athletes who dealt with the painful, early days of the game-changing legislation." The video features athletes such as the first women’s marathon gold medalist Joan Benoit Samuelson, former WNBAer and U.S. Olympic gold medal winner Lisa Leslie, boxer Marlen Esparza and WNBA Mercury G Diana Taurasi (OREGONIAN, 6/26).
I WORK OUT: USA Basketball signed a partnership with 24 Hour Fitness making the fitness club an official sponsor of the USA Basketball men’s and women’s national teams. 24 Hour Fitness first partnered with the organization in ’08, just before Beijing Games. The company will host a tip-off even in London during the Olympic Games with USA Basketball Chair Jerry Colangelo and men’s national team head coach Mike Krzyzewski (NBA).
MILWAUKEE'S BEST: In Green Bay, Wes Hodkiewicz noted the “fifth and final” Brewers TV spot featuring Packers QB Aaron Rodgers was released yesterday. The ad is titled, “Other Job” and is the “final commercial entry in the joint effort between the Brewers and Rodgers, who joined forces during February to film a series of television spots.” The production of each of the ‘12 Brewers ads “was handled by the creative team of 2-Story Creative and Metaphystico” (GREENBAYPRESSGAZETTE.com, 6/25).
MATCH POINT: The Mylan World TeamTennis Smash Hits presented by Geico will be held in Pittsburgh for the first time in the event’s 20-year history. Pittsburgh-based pharmaceutical company Mylan signed on to be the title sponsor of the event and will also be an official sponsor of the WTT Pro League. The tournament will take place on Oct. 16, at the Petersen Events Center. The event will help raise funds for the fight against HIV and AIDS (WTT).