Russell Wilson Clarifies Water Comments Jim Buss Remains Optimistic About Lakers Brands Activating Around U.S. Open Across N.Y. Leonsis Weighing Wizards Practice Facility Spots Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon
SBD/June 26, 2012/Marketing and Sponsorship
NBA Draft Sponsors Finalize Activation Programs
Published June 26, 2012
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PICK A CARD: Panini America, the NBA's exclusive trading-card licensee, has signed seven top-projected NBA Draft picks. The agreements grant Panini exclusive rights to produce autographed trading cards with Michael Kidd-Gilchrist, Thomas Robinson, Harrison Barnes, Jared Sullinger, Austin Rivers, John Henson and Andre Drummond. Since the lockout delayed the start of the '11-12 season, Panini also will release "rookie" cards before the start of the '12-13 season with players who were actually rookies this past season, including Rookie of the Year Cavaliers G Kyrie Irving, T'Wolves F Derrick Williams and Nuggets F Kenneth Faried. Panini's "12-13 HOOPS" trading cards will be released Aug. 8. Panini had five NBA releases during the '11-12 season, and will have 25 in '12-13.