Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games
SBD/June 26, 2012/Marketing and Sponsorship
NBA Draft Sponsors Finalize Activation Programs
Published June 26, 2012
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PICK A CARD: Panini America, the NBA's exclusive trading-card licensee, has signed seven top-projected NBA Draft picks. The agreements grant Panini exclusive rights to produce autographed trading cards with Michael Kidd-Gilchrist, Thomas Robinson, Harrison Barnes, Jared Sullinger, Austin Rivers, John Henson and Andre Drummond. Since the lockout delayed the start of the '11-12 season, Panini also will release "rookie" cards before the start of the '12-13 season with players who were actually rookies this past season, including Rookie of the Year Cavaliers G Kyrie Irving, T'Wolves F Derrick Williams and Nuggets F Kenneth Faried. Panini's "12-13 HOOPS" trading cards will be released Aug. 8. Panini had five NBA releases during the '11-12 season, and will have 25 in '12-13.