Michele Roberts Sold Players On Union Vision AFib Awareness Promoted At Chicago Chase Race USA Basketball Signs Three New Sponsors Brooks Sports Adds Concept Store At New HQ Source: NBA BOG To Move Quickly On Clippers Sale Hyperice Seeing Success With Kickstarter Campaign Lakers Introduce Byron Scott As New Coach NASCAR Teams Benefit From OrthoCarolina Show Tries To Buy Ad In Plain Dealer To Tease LeBron Michele Roberts Elected NBPA Exec Dir
Upcoming Conferences and Events
SBD/June 26, 2012/Marketing and Sponsorship
NBA Draft Sponsors Finalize Activation Programs
Published June 26, 2012
PICK A CARD: Panini America, the NBA's exclusive trading-card licensee, has signed seven top-projected NBA Draft picks. The agreements grant Panini exclusive rights to produce autographed trading cards with Michael Kidd-Gilchrist, Thomas Robinson, Harrison Barnes, Jared Sullinger, Austin Rivers, John Henson and Andre Drummond. Since the lockout delayed the start of the '11-12 season, Panini also will release "rookie" cards before the start of the '12-13 season with players who were actually rookies this past season, including Rookie of the Year Cavaliers G Kyrie Irving, T'Wolves F Derrick Williams and Nuggets F Kenneth Faried. Panini's "12-13 HOOPS" trading cards will be released Aug. 8. Panini had five NBA releases during the '11-12 season, and will have 25 in '12-13.