Nike Launches LeBron Homecoming Spot Chevy Takes Advantage Of MVP Presentation Rapids Sue Jersey Sponsor's Parent Company NYC Marathon Sports 26 Corporate Partners Marketplace Roundup Jockey Unveils New Bumgarner Underwear "Chevy Guy" Trends After WS MVP Presentation Florida Hospital Signs Deal With DIS Callaway, Mickelson Sign Multiyear Extension Gundy Tried To Trademark "I'm A Man" Phrase
Upcoming Conferences and Events
SBD/June 22, 2012/Marketing and Sponsorship
Published June 22, 2012
TEAMING UP: AD AGE’s Brian Steinberg reported Coca-Cola and Walmart will sponsor Basketball HOFer Magic Johnson’s “emerging cable channel Aspire in exchange for some rather large and unorthodox concessions: Each advertiser will be the exclusive sponsor in its category for a specific period of time and each will be able to develop programming on the nascent outlet, which aims to entertain and inform a predominantly African-American audience” (ADAGE.com, 6/21).