SBD/June 22, 2012/Marketing and Sponsorship

Marketplace Roundup

Nationals LF Bryce Harper said that Under Armour “will begin selling t-shirts with the now often repeated” phrase, "That's a clown question, bro." Harper last week used the phrase when a Canadian reporter asked the 19-year-old if he would be taking advantage of the fact that he is of legal drinking age while in Toronto for the Nationals-Blue Jays series (CSNWASHINGTON.com, 6/21).

TEAMING UP: AD AGE’s Brian Steinberg reported Coca-Cola and Walmart will sponsor Basketball HOFer Magic Johnson’s “emerging cable channel Aspire in exchange for some rather large and unorthodox concessions: Each advertiser will be the exclusive sponsor in its category for a specific period of time and each will be able to develop programming on the nascent outlet, which aims to entertain and inform a predominantly African-American audience” (ADAGE.com, 6/21).
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