Fanatics, SMI Close To Track Deal Marketplace Roundup Marketplace Roundup DraftKings Signs Deal With UFC Michigan Student Starts Licensed Footwear Operation Lynch Seeks Mark For Media Day Phrase Nike Signs Mariota To Endorsement Deal Steelers End Port Authority Partnership Training Bat Company Makes Impact On MLB Marketplace Roundup
Upcoming Conferences and Events
SBD/June 22, 2012/Marketing and Sponsorship
Published June 22, 2012
TEAMING UP: AD AGE’s Brian Steinberg reported Coca-Cola and Walmart will sponsor Basketball HOFer Magic Johnson’s “emerging cable channel Aspire in exchange for some rather large and unorthodox concessions: Each advertiser will be the exclusive sponsor in its category for a specific period of time and each will be able to develop programming on the nascent outlet, which aims to entertain and inform a predominantly African-American audience” (ADAGE.com, 6/21).