Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup
SBD/June 22, 2012/Marketing and Sponsorship
Published June 22, 2012
TEAMING UP: AD AGE’s Brian Steinberg reported Coca-Cola and Walmart will sponsor Basketball HOFer Magic Johnson’s “emerging cable channel Aspire in exchange for some rather large and unorthodox concessions: Each advertiser will be the exclusive sponsor in its category for a specific period of time and each will be able to develop programming on the nascent outlet, which aims to entertain and inform a predominantly African-American audience” (ADAGE.com, 6/21).