Youth Baseball Event Moved To Long Island NBA Game In Mexico Postponed Markham City Council Quashes Roustan Deal NASCAR's France Bullish On TV Deals Panini America Inks Deal With E.J. Manuel Cal Signs Kabam For Field Naming Rights No Ron Burgundy On "SportsCenter" Tonight NCAA Concussion Suits Could Be Consolidated Lagardère Unlimited Signs Patrick Peterson
SBD/June 22, 2012/Classified AdvertisementsPrint All
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London can finally put years of planning to rest and light the torch on the Summer Olympics, but before the competition begins, find out the storylines to watch in the days ahead. The global stage will bring out innovative sponsor activation, hospitality will be in full force, and marketers will watch athletes closely to see who could be good pitchmen for the months following the Games. From sponsors to athletes, who has the best chance to make a lasting impression.
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