U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/June 22, 2012/Classified AdvertisementsPrint All
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London can finally put years of planning to rest and light the torch on the Summer Olympics, but before the competition begins, find out the storylines to watch in the days ahead. The global stage will bring out innovative sponsor activation, hospitality will be in full force, and marketers will watch athletes closely to see who could be good pitchmen for the months following the Games. From sponsors to athletes, who has the best chance to make a lasting impression.
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