Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
SBD/June 22, 2012/Classified AdvertisementsPrint All
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London can finally put years of planning to rest and light the torch on the Summer Olympics, but before the competition begins, find out the storylines to watch in the days ahead. The global stage will bring out innovative sponsor activation, hospitality will be in full force, and marketers will watch athletes closely to see who could be good pitchmen for the months following the Games. From sponsors to athletes, who has the best chance to make a lasting impression.
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