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Marketing and Sponsorship

Campbell Revives "Mama's Boys" NFL Campaign; New Era Releases MLB Spot

Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, shot creative yesterday and today with Giants WR Victor Cruz at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, including Reggie White, John Elway, Terrell Davis, Donovan McNabb and Brian Urlacher in the effort, along with their moms, but dropped the campaign prior to the '08 season amidst slumping soup sales (Terry Lefton, SportsBusiness Journal).

NEW ERA UNVEILS LATEST SPOT: New Era released its third of four MLB-themed spots, which features comic actors Craig Robinson and Nick Offerman in a rather one-sided musical showdown. The series of ads was written and produced by Gifted Youth, a commercial production company formed by humor site Funny Or Die. The first spot debuted last month and garnered more than 100,000 viewers on FunnyOrDie.com. The site features the new ad prominently, with border and banner images directing users to the video (THE DAILY).

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SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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