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SBD/June 19, 2012/Franchises
White Sox Will Offer Prorated Season-Ticket Plans In Effort To Boost Attendance
Published June 19, 2012
FANS WANTED: In Chicago, Danny Ecker noted the White Sox have "especially been pushing their prorated season ticket plans in recent weeks, hoping to capitalize on the team's red-hot performance in May." Those include a "47-game package, a 15-game plan for the rest of the weekend games and another 15-game set made up of select weekday games." White Sox Senior VP/Sales & Marketing Brooks Boyer said that e-mails have "gone out to former season ticket holders calling them to action, and the offerings have been promoted more frequently during game broadcasts in recent weeks." The prorated offers "are not new; the Sox have offered the deals" since '05. The team has "sold more prorated season ticket plans in the last three weeks than it had in the previous nine." Boyer suggested that the team "will be more aggressive in offerings similar to their $5 and $10 tickets that sold out for a mid-week series with the Toronto Blue Jays a couple weeks ago." That starts "later this week with the 'Paul Konerko seats' on sale for $14 apiece (down from $26) when the Milwaukee Brewers come to the South Side, and will likely continue until more fans start showing up" (CHICAGOBUSINESS.com, 6/18).