SBD/June 18, 2012/Facilities

Failed Proposal To Rename BC Place "Telus Park" Cost PavCo C$263K

British Columbia government figures indicated that the B.C. Pavilion Corp. spent $263,000 (all figures Canadian) "in a failed effort to negotiate" a $40M naming rights deal for BC Place with Telus, according to Jeff Lee of the VANCOUVER SUN. In March, the "B.C. Liberals killed the proposal to rename the stadium 'Telus Park,' saying it didn't think people would appreciate losing such a valued name as BC Place." The lengths to which "PavCo, a Crown corporation that operates both the stadium and Vancouver Convention Centre, had gone to secure the sponsorship deal was not known until Jobs, Tourism and Innovation Minister Pat Bell recently revealed the cost" in a letter. Bell said in his letter that PavCo "spent $211,000 last year on 'legal and negotiation costs' relating to the Telus naming deal." It also "paid Deloitte & Touche $51,000 for a 'naming rights review' and Spectrum Marketing $1,000 for consultation" (VANCOUVER SUN, 6/16).
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