Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/June 18, 2012/Classified AdvertisementsPrint All
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London can finally put years of planning to rest and light the torch on the Summer Olympics, but before the competition begins, find out the storylines to watch in the days ahead. The global stage will bring out innovative sponsor activation, hospitality will be in full force, and marketers will watch athletes closely to see who could be good pitchmen for the months following the Games. From sponsors to athletes, who has the best chance to make a lasting impression.
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