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SBD/June 15, 2012/Marketing and Sponsorship
From The Court To The Catwalk: NBA Players Making Fashion Statements
Published June 15, 2012
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STRUT YOUR STUFF: In N.Y., Tom Spousta writes the NBA Finals "postgame stage doubles as a runway of sorts for competing geek-chic styles that have become the rage in a league that was put under a dress code in 2005.” After Game One of the NBA Finals, all of the players “broke out the lensless eyeglass frames” and, except for Westbrook, all “included matching pocket squares.” Spousta: “To a man, they agreed they were not trying to make a cultural statement” (N.Y. TIMES, 6/15). USA TODAY’s Jeff Zillgitt writes NBA fashion “extends beyond the glasses, from Westbrook’s wild, nautical-themed shirts to Wade’s pink pants with accoutrements such as a pink finger bandage and pink-soled sneakers.” Washington State Univ. professor David Leonard said that fashion choices “must be seen through the prism of the NBA’s dress code.” Leonard: “(In) the ways in which we are seeing players confirm to the dress code while also asserting their owner style and identity.” He added the dress code “reflects a particular anxiety that fans, the media and the league have had about what NBA players represent and questions about hip-hop and the way race is wrapped up in these discussions.” Westbrook said, “I’ve just got a style of my own, and I’m going to keep it that way” (USA TODAY, 6/15).