SBD/June 14, 2012/Media

Time Inc., Apple Newstand Partner To Sell Magazines Including People, SI

Time Inc. announced that it will make “all of its magazines available via Apple newsstand,” according to Amy Chozick of the N.Y. TIMES. Time CEO Laura Lang and Apple Senior VP/Internet Software & Services Eddy Cue said that they had “reached an agreement that would allow readers to subscribe to 20 Time Inc. magazines, including People, Sports Illustrated, InStyle and Entertainment Weekly, through the newsstand section of Apple’s App Store.” Chozick wrote the move “is a significant shift” for Time Inc. as the company “approached the Apple newsstand with caution, chafing at some of the restrictions Apple wanted to impose.” Apple newsstand “currently sells more than 5,000 magazines and newspapers.” Cue said that including magazines like People, SI and Time, “three of the top five magazines over all in circulation revenue in 2011, was essential” (N.Y. TIMES, 6/14).
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