SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/June 14, 2012/Marketing and Sponsorship
Published June 14, 2012
SHOWING SOME SKIN: USA TODAY’s Bruce Horovitz wrote “jocks in their skivvies,” an advertising tradition that “first raised eyebrows three decades ago when Hall of Fame pitcher Jim Palmer bared some flesh in his Jockey briefs, is evolving into something closer to a bona fide free-for-all.” The targets of these ads “isn’t just guys, it’s gals, too.” Jockey found that women make “more than 40% of male underwear purchases.” N.Y. ad consultant Allison Cohen said, “The woman is the gatekeeper when it comes to all things underwear” (USA TODAY, 6/14).
HOMETOWN HEROES: In Cincinnati, Kevin Kelly reported NASCAR Sprint Cup Series driver and Kentucky native Michael Waltrip will be “bringing a University of Kentucky-themed car to Kentucky Speedway for the Quaker State 400.” The special paint scheme “will commemorate UK’s eighth basketball title” (CINCINNATI.com, 6/12).
AND THE WINNER IS... CBSSPORTS.com’s Pete Pistone noted the winning paint scheme voted by fans for Dale Earnhardt Jr.'s "The Dark Knight Rises" movie partnership “has been unveiled.” Earnhardt's No. 88 Hendrick Motorsports Chevrolet “will carry the winning design" in Sunday's NASCAR Sprint Cup Series Quicken Loans 400 at Michigan Int'l Speedway (CBSSPORTS.com, 6/12).