SBD/June 14, 2012/Marketing and Sponsorship

Sectional Qualifier Dennis Miller Dons 49ers Logo In U.S. Open

When Dennis Miller tees off at the U.S. Open in S.F. this afternoon, the 42-year-old club pro from Youngstown, Ohio, will be sporting logos of corporate partners on his shirt. However, Auntie Ann’s Pretzels and Handel’s Ice Cream will be sharing space with a much larger brand -- the 49ers. The team logo will appear on Miller’s bag, and he has sported a 49ers cap since first arriving at Olympic Club. While 49ers Dir of Corporate Communications Steve Weakland said the team does not have a formal sponsorship agreement with Miller, he acknowledged team Owners John and Denise DeBartolo York “offered to help” Miller. The Yorks are from the Youngstown area. Weakland said, “Dennis is a lifelong 49ers fan, and as a token of appreciation he and his caddy are planning to wear 49ers apparel” (Katherine Zdrojeski, THE DAILY). Miller earlier in the week said of the Yorks, “They got on board, and I really appreciate their support. I hope the fans enjoy the hat and the bag and all that good stuff this week” (ESPN.com, 6/11). GOLFWEEK’s Nick Masuda noted Miller “now has four sponsors on his shirt ... where he didn’t have any a week ago” when he played in a sectional qualifier in Columbus. Kirk Hough, who is caddying for Miller this week, said, “That financial support allowed him to just concentrate on golf. He can now just enjoy the experience” (GOLFWEEK.com, 6/11).
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