SBD/June 13, 2012/Marketing and Sponsorship

Stony Brook In Need Of Expanded Merchandise Options With Trip To College World Series

The official Stony Brook hats come in red, white and blue
With Stony Brook Univ. to play in the College World Series for the first time, Omaha-based retailer The Dugout Owner Rich Tokheim was “scrambling on Monday to find a merchandise company to get a license agreement” with the school, according to Tom Shatel of the OMAHA WORLD-HERALD. Tokheim hopes to “sell the official red, blue or white Stony Brook hats.” Tokheim on Monday said, “I talked to their athletic director (Jim Fiore) today and he said they had 30 of their red hats in storage and about 40 of their blue and white ones and he would be happy to bring those to Omaha (to sell). That's not going to work. But it's a nice gesture.” Tokheim said that he was “hopeful something can be worked out this week to feed the considerable Seawolves bandwagon in Omaha.” There will be Stony Brook T-shirts “available along with the other seven teams.” Tokheim said that he is “trying to get Stony Brook's official ‘shock the world’ shirt for the CWS.” But Shatel wrote, “Don't count on those lasting long” (, 6/11).
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