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SBD/June 13, 2012/Colleges
Florida's Athletic Budget Stays Over $96M, But Sees Lag In Football Ticket Sales
Published June 13, 2012
GATOR-AID: In Gainesville, Nathan Crabbe notes UF's recent marketing campaign "is meant to fight the misconception that there is a season ticket waiting list." UF Athletic Association officials said that they are "working against the trend of fans staying home in a tough economy to watch high-definition broadcasts, something happening in all of sports." UF's 137-game home sellout streak "was snapped last season as three home games weren't sellouts." Association officials "dismissed the connection to the team's struggles on the field, instead attributing it to opposing teams returning a larger than usual number of unsold tickets" (GAINESVILLE SUN, 6/13).