SBD/June 8, 2012/Research and Ratings

Sports Execs Say Fans Know The Difference Between Primary, Secondary Ticket Markets

A majority of sports execs agree that fans understand the difference between primary and secondary market ticket sources, but also feel fans do not understand who receives the revenue from ticketing fees, according to a poll conducted in May by Turnkey Sports Poll. Sixty-five percent of execs agreed that fans know the difference between primary and secondary markets, while 86% disagreed that fans understand who receives the revenue from ticketing fees. Execs were also asked whether there should be federal legislation regulating the secondary ticketing in sports and live entertainment. Sixty-four percent of execs said there should be no legislation (Turnkey Sports Poll).

THE AVERAGE SPORTS FAN….
 
AGREE
DISAGREE
NOT SURE
Can tell the difference between a primary and secondary market ticketing source
65%
30%
5%
Recognizes a team's official secondary ticketing partner
as a trusted source for tickets
51%
38%
11%
Knows if their favorite team utilizes dynamic pricing
25%
63%
12%
Understands who receives the revenue from ticketing fees
7%
86%
7%
 

SHOULD THERE BE FEDERAL LEGISLATION REGULATING THE SECONDARY TICKETING MARKET IN SPORTS/LIVE ENTERTAINMENT
RESPONSE
%
Yes
29%
No
64%
Not sure/No response
7%

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