NCAA South Regional Struggling To Sell Out Wrigley Renovation To Take Extra Year Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Bumgarner Featured In Carhartt Campaign Women's NCAA Tourney Attendance Down Wrigley Rooftop Owners Fear Bankruptcy World Cup Doubleheader In Winnipeg Sold Out Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston
Upcoming Conferences and Events
SBD/June 7, 2012/Events and Attractions
Facilities & Franchises: Dynamic Pricing Is A "Constant Balancing Act"
Published June 7, 2012
LOOKING UP: For the Giants, dynamic pricing generated a 7% incremental boost in ticket revenue in '10, an 8% boost last year, and potentially a similar increase this season. The Cubs, in their first year of dynamic pricing, are also seeing incremental revenue gains in the '12 season's early going. And in Chicago, particularly, the additional revenue is plowed back into the club's efforts to bolster the on-field product and to make badly needed repairs to Wrigley Field.
SECONDARY SOURCES: Perhaps surprisingly, both Stanley and Faulkner said the rise of dynamic pricing has had no corrosive effects on the secondary market. In both S.F. and Chicago, the secondary market continued to grow in scale at double-digit annual percentages. Nearly 1 million Giants tickets traded hands on resale markets, nearly a third of their overall attendance. Faulkner said some high-end premiums on resale pricing have decreased in the wake of dynamic pricing, but has been more than made up in increased volume.
Read our event blog for more from Miami.