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On The Eastern Front: Heat-Celtics Delivering Record Numbers For ESPN

ESPN earned a 7.6 overnight Nielsen rating for last night's Celtics-Heat NBA Eastern Conference Finals Game Five, marking the net's second best NBA overnight ever behind Sunday night's Game Four. That figure is up from a 38% from  a 5.5 overnight for the net's Mavericks-Thunder Game Five last year, and flat compared to TNT's Heat-Bulls series-clinching Game Five last year.

FINAL NUMBERS: ESPN's telecast of Heat-Celtics Game Four earned a 6.8 U.S. Nielsen rating, marking the highest-rated NBA game ever on cable TV. The broadcast had an audience of 11.07 million viewers, which is an ESPN record, but below the cable TV record of 11.11 million viewers set by TNT's Heat-Bulls Eastern Conference Finals Game One last year. Meanwhile, TNT earned a 5.5 U.S. rating and 8.5 million viewers for Thunder-Spurs on Monday night, marking the net's best audience for a Western Conference Finals Game Five. Through five games, TNT is averaging a 4.8 U.S. rating and 7.5 million viewers, down 23% and 28%, respectively, from the net's record-setting Heat-Bulls series last year, but up 12% and 8%, respectively, from ESPN's Mavericks-Thunder series last year.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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