CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Media Notes Schefter Steps Down From Pac Pro Football Role MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" 76ers Rising In Merch Sales, Home Attendance ESPN Tops December ComScore Rankings Big Ten Net, Riot Partner On "LoL" Tourney
SBD/June 6, 2012/Media
On The Eastern Front: Heat-Celtics Delivering Record Numbers For ESPN
Published June 6, 2012
FINAL NUMBERS: ESPN's telecast of Heat-Celtics Game Four earned a 6.8 U.S. Nielsen rating, marking the highest-rated NBA game ever on cable TV. The broadcast had an audience of 11.07 million viewers, which is an ESPN record, but below the cable TV record of 11.11 million viewers set by TNT's Heat-Bulls Eastern Conference Finals Game One last year. Meanwhile, TNT earned a 5.5 U.S. rating and 8.5 million viewers for Thunder-Spurs on Monday night, marking the net's best audience for a Western Conference Finals Game Five. Through five games, TNT is averaging a 4.8 U.S. rating and 7.5 million viewers, down 23% and 28%, respectively, from the net's record-setting Heat-Bulls series last year, but up 12% and 8%, respectively, from ESPN's Mavericks-Thunder series last year.