SBD/June 4, 2012/People and Pop Culture

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  • NBA Hires TBWA/Chiat/Day President Jamie Gallo As Exec VP/Marketing

    Gallo will manage NBA's digital and
    traditional global marketing efforts
    The NBA is “adding some marketing muscle by hiring advertising industry veteran JAMIE GALLO as the league’s" Exec VP/Marketing, according to John Lombardo of SPORTSBUSINESS JOURNAL. Gallo will join the NBA on June 18, and comes from TBWA/Chiat/Day where he has worked as President of the firm’s New York office since '09. His role at the NBA “will be to manage the digital and traditional global marketing efforts for all league assets," including the NBA, WNBA and NBA D-League. NBA Commissioner DAVID STERN said, “We need to make sure that everything we do on a global marketing basis has a consistent branding philosophy and a consistent digital and social media strategy. We thought we needed someone who has run something big to lead the effort.” Lombardo notes Gallo will report to NBA Deputy Commissioner & COO ADAM SILVER. Gallo will have “no league communications management responsibilities in his new job” as he takes over with Goodby, Silverstein & Partners as the NBA’s "agency of record.” The NBA “did not use a search firm” to fill the job. Gallo said, “As a brand marketer, I can add value, but I have to get the lay of the land. This is not a fixer-upper. This is about how to accelerate and expand the brand” (SPORTSBUSINESS JOURNAL, 6/4 issue). AD AGE’s Matthew Creamer wrote because Stern “sees digital growth and international growth going hand in hand, one of Mr. Gallo's tasks will be to continue the strong social-media presence of the league, teams and players.” Creamer noted Stern has known Gallo "about four years, since they were introduced by a mutual friend" (ADAGE.com, 6/1).

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  • Executive Transactions

    USA Track & Field last week named RENEE CHUBE WASHINGTON COO, replacing MIKE MCNEES. Washington most recently worked for Northrop Grumman Systems where she managed local, state and commercial customers. In her new role, Washington will oversee daily operations of USATF. She started June 1 (Tripp Mickle, SportsBusiness Journal)….In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports PepsiCo Senior Dir of Sports Marketing MARK ROOKS “has resigned after 13 years,” and is “joining Dick’s Sporting Goods at its Pittsburgh headquarters" as VP/Sports & Community. Meanwhile, NCAA Dir of Corporate Alliances PETER DAVIS is “leaving in July after a decade to join BDA, a licensee of the NCAA and most other major sports properties.” Davis will “manage BDA’s relationships with the NCAA, MLB, NFL, NASCAR and USOC and be based in Charlotte” (SPORTSBUSINESS JOURNAL, 6/4 issue).

    EXECS: Golf Channel promoted MIKE HENDRIX (Midwest region), STACEY OLECK (Mid-Atlantic region) and JONATHAN VASSIL (Northeast region) to the positions of Senior Dir of Sales. The network also promoted MAURY ADCOCK (Atlanta), BROOKE BENDLER (West Palm Beach, Daytona Beach, Cancun and Bermuda), JESSICA ELKINS (Orlando and Central Florida), DAN HARDY (Chicago), SHAWN LALLY (Detroit) and MIKE LYNCH (North Florida/South Georgia) to Senior Market Sales Managers for their respective GolfNow markets (Golf Channel)….Raycom Sports announced that a “shuffling of personnel" has moved producer JIMMY RAYBURN into the rol of COO. SPORTSBUSINESS JOURNAL’s Michael Smith notes Rayburn, an Exec Producer at Raycom since '86, "will oversee the daily operations, strategy and budget as COO.” President & CEO KEN HAINES will “remain in his current roles.” The company also promoted ROB REICHLEY to Exec Producer and BECKY SMITH to Controller (SPORTSBUSINESS JOURNAL, 6/4 issue).

    Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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  • Names In The News

    Agent Mark Steinberg is attempting to defend his DWI arrest as a "medical issue"

    Excel Sports Management agent MARK STEINBERG, who reps TIGER WOODS, was “arrested on DWI and aggravated DWI charges” Saturday night in Ardsley, N.Y. (AP, 6/3). Steinberg in an e-mail said, “It’s a medical issue that I was dealing with. It’s not what you think.” But Ardsley Police Department spokesperson Sergeant DAVE FISHER said that Steinberg “gave no indications of a medical issue” (BLOOMBERG NEWS, 6/3).

    GETTING HONORED: Boxing announcers AL BERSTEIN and MICHAEL BUFFER and writer MICHAEL KATZ will be inducted on Sunday into the International Boxing HOF (LAS VEGAS REVIEW-JOURNAL, 6/4)….Senators Founder and former Owner BRUCE FIRESTONE, former Senators Vice Chair & Alternate Governor ROD BRYDEN, former CEO, President & GM RANDY SEXTON and current team President CYRIL LEEDER will be inducted into the Ottawa Sports HOF (OTTAWA SUN, 6/3)….In Boston, Nick Cafardo noted the Red Sox honored former VP/Public Affairs DICK BRESCIANI “for his 40 years of service with the organization by having him throw out the first pitch” before Wednesday’s game against the Tigers. Bresciani now serves as VP/Emeritus & Team Historian and is “one of the best and most loyal people the organization has ever had” (BOSTON GLOBE, 6/3).

    REPRESENT ME: Lagardere has signed USC tennis player and NCAA champion STEVE JOHNSON. The agency last week inked an endorsement deal with Babolat for the college star. SAM DUVALL will be Johnson’s agent (Daniel Kaplan, SportsBusiness Journal).…NBA Draft prospect ANTHONY DAVIS still has not hired an agent, “making for one of the more intriguing pre-draft story lines.” CAA and JEFFREY WECHSLER are vying to represent Davis (BOSTON GLOBE, 6/2)

    NAMES: Heat G DWYANE WADE was profiled as part of the Sunday N.Y. Times' Domains feature. Wade “decided to buy a four-story, four-bedroom town house in downtown Chicago” for the offseason. Wade said of his home, “I keep a lot of books around: I have some about cars; I have some about fashion; I have basketball books and books for the kids. I’ve also got quite a few parenting books” (N.Y. TIMES, 6/3)....A Florida appeals court on Friday “ruled in favor” of NASCAR Chair & CEO BRIAN FRANCE in a lawsuit “alleging that his ex-wife illegally recorded telephone calls between them” (Daytona Beach NEWS-JOURNAL, 6/3)....Author RICHARD BEN CRAMER said that his tell-all book about Yankees 3B ALEX RODRIGUEZ, “The Importance Of Being Alex: A Life With the Yankees,” has been “shelved for the time being.” The book was “scheduled to hit stores in April 2014” (N.Y. DAILY NEWS, 6/4).…ESPN's RON JAWORSKI's golf company purchased Blue Heron Pines Golf Club in Egg Harbor, N.J. Jaworski has already experienced “overwhelming success with his New Jersey courses; Running Deer Golf Club, Valleybrook Country Club & RiverWinds Golf & Tennis Club (GLOUCESTER COUNTY TIMES, 6/2).…Former Orioles and Mets GM JIM DUQUETTE is donating a kidney to his 10-year-old daughter LINDSEY. It will “leave both father and daughter with one kidney.” Lindsey has been suffering from a disease called Focal Segmental Glomerulosclerosis (N.Y. DAILY NEWS, 6/4).…More than 1,600 people participated in Patriots QB TOM BRADY’s Best Buddies Challenge over the weekend. Brady is the honorary chair of the fundraiser which this year “raised $4.5 million for the nonprofit” (BOSTON GLOBE, 6/4). …Patriots TE ROB GRONKOWSKI took part in this past weekend’s “Kids Cancer Buzz Off benefiting Children’s Hospital” (BOSTON GLOBE, 6/3). …Knicks F AMAR’E STOUDEMIRE proposed to the mother of his three children, ALEXIS WELCH, in the penthouse of the Meurice Hotel in Paris (N.Y. DAILY NEWS, 6/4). …Knicks F CARMELO ANTHONY celebrated his 28th birthday with wife LA LA ANTHONY and a group of friends at Lower East Side restaurant Sons of Essex (N.Y. POST, 6/4).

    IN MEMORY: FAYE ALLEN, the mother of Trail Blazers and Seahawks Owner PAUL ALLEN, died Saturday at age 90 from complications from Alzheimer's disease (AP, 6/3).

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