Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 4, 2012/Marketing and Sponsorship
Published June 4, 2012
NEW THREADS: The Bills announced a practice jersey sponsorship with JW Danforth Co., which will also become the team's official HVAC and plumbing provider for the upcoming season. Bills players will wear the JW Danforth practice jerseys for OTAs, training camp and practice throughout the season (Bills). The Bills practice jerseys had previously been sponsored by Sanyo (THE DAILY).
BURNING RUBBER: Sonoma raceway inked a five-year extension with Yokohama Tire Corp., with the company continuing to serve as the official tire manufacturer of the racetrack through ’16. The agreement includes hospitality, signage and other assets during major event weekends at the facility (Sonoma).