SBD/June 1, 2012/Media

Final Ratings: NBC's Stanley Cup Final Opener Lowest In Four Years

NBC finished with a 1.8 final Nielsen rating and 2.9 million viewers for the Kings’ 2-1 OT win over the Devils Wednesday night, marking the lowest-rated NHL Stanley Cup Final opener since the league returned the first game to broadcast TV in ’09. The game is down 33% and 36%, respectively, from a 2.7 rating and 4.6 million viewers for the Bruins-Canucks opener last year, which was the most-viewed Stanley Cup Final opener in 12 years.

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings. Figures for ABC’s telecast of the NASCAR Nationwide Series History 300 last Saturday were not available at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Eastern Conference Semifinals:
Celtics-76ers: Game Seven
5/26
ABC
7:59-10:46pm
4.5
7,012
NASCAR Sprint Cup: Coca-Cola 600
5/27
Fox
6:24-10:17pm
4.4
7,405
Izod IndyCar Series: Indianapolis 500
5/27
ABC
12:00-3:45pm
4.3
6,800
MLB: (regional)
5/26
Fox
7:12-10:11pm
1.7
2,615
PGA Tour: Crowne Plaza Invitational:
Final Round
5/27
CBS
3:00-6:00pm
1.7
n/a
PGA Tour: Crowne Plaza Invitational:
Third Round
5/26
CBS
3:00-6:00pm
1.2
n/a
French Open: First Round
5/27
NBC
12:00-3:00pm
0.7
1,010
Red Bull Signature Series:
X-Fighters (taped)
5/26
NBC
2:00-3:00pm
0.4
586
Senior PGA Championship: Third Round
5/26
NBC
3:00-6:00pm
0.4
565
Senior PGA Championship: Final Round
5/27
NBC
3:00-6:00pm
0.4
624
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Western Conference Semifinals:
Thunder-Lakers: Game Five
5/21
TNT
9:43pm-12:29am
5.3
8,149
NBA Western Conference Finals:
Thunder-Spurs: Game One
5/27
TNT
8:32-11:17pm
4.8
7,764
NBA Eastern Conference Semifinals:
Heat-Pacers: Game Six
5/24
ESPN
8:05-10:46pm
4.5
6,892
NBA Eastern Conference Semifinals:
Heat-Pacers: Game Five
5/22
TNT
8:13-10:59pm
3.5
5,503
NBA Eastern Conference Semifinals:
Celtics-76ers: Game Six
5/23
ESPN
8:08-10:42pm
3.5
5,354
NBA Eastern Conference Semifinals:
Celtics-76ers: Game Five
5/21
TNT
7:00-9:43pm
2.8
4,174
NHL Eastern Conference Finals:
Devils-Rangers: Game Six
5/25
NBCS
8:00-10:58pm
0.9
1,605
NHL Eastern Conference Finals:
Devils-Rangers: Game Five
5/23
NBCS
8:00-10:45pm
0.9
1,428
UFC 146 Prelims
5/26
FX
8:00-10:00pm
0.8
1,304
NHL Eastern Conference Finals:
Devils-Rangers: Game Four
5/21
NBCS
8:00-10:45pm
0.8
1,259

 

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