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Marketing and Sponsorship

Marketplace Roundup

GM Global CMO Joel Ewanick Thursday said that soccer “has a much larger global fan base than American football, underscoring why a five-year Chevrolet marketing deal with global soccer powerhouse Manchester United is a better way to promote cars than a Super Bowl ad.” Ewanick said that the NFL has about 400 million fans “compared with about 3.5 billion fans of soccer.” Of those, about 659 million "are fans of Manchester United.” Ewanick said that GM “isn't cutting back on its advertising during NFL games, or in the U.S.,” but that GM will “boost total advertising with the NFL” (DETROIT FREE PRESS, 6/1).

WHERE'S WALDO? In N.Y., Sam Borden noted the U.S. Soccer Federation “has experienced the expected reaction -- both positive and negative -- after the recent debut of its new home uniforms for the men’s and women’s national teams.” After using a “relatively standard design for its last iteration, the latest versions have drawn criticism for, among other things, looking a little bit too much like something out of ‘Where’s Waldo?’” Nike Global Design Dir for Soccer Thomas Walker said that “from a design standpoint the lack of an established precedent is liberating” (NYTIMES.com, 5/31).

HONORING THE PAST: Warrior debuted the new EPL club Liverpool home jersey with features that honor the team’s past. Designs were inspired by the team’s ’64-65 uniform and the amber yellow Liver Bird emblem has been re-introduced, reminiscent of the strip worn for the ’76-85 seasons (Warrior).

OFF THE BENCH: MLB has selected Baseball HOFer Johnny Bench as its '12 spokesman for its Play Sun Smart Program aimed at raising awareness toward skin cancer prevention. Bench will take part in a variety of promotional appearances on behalf of the Play Sun Smart effort, including ones on "Fox & Friends," WFAN-AM, MLB Network, SiriusXM and at AT&T Park in S.F. Bench was recently diagnosed and treated for basal cell carcinoma, the most common type of skin cancer, on his lower eyelids (Eric Fisher, SportsBusiness Journal).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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