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SBD/June 1, 2012/Marketing and Sponsorship
Published June 1, 2012
WHERE'S WALDO? In N.Y., Sam Borden noted the U.S. Soccer Federation “has experienced the expected reaction -- both positive and negative -- after the recent debut of its new home uniforms for the men’s and women’s national teams.” After using a “relatively standard design for its last iteration, the latest versions have drawn criticism for, among other things, looking a little bit too much like something out of ‘Where’s Waldo?’” Nike Global Design Dir for Soccer Thomas Walker said that “from a design standpoint the lack of an established precedent is liberating” (NYTIMES.com, 5/31).
HONORING THE PAST: Warrior debuted the new EPL club Liverpool home jersey with features that honor the team’s past. Designs were inspired by the team’s ’64-65 uniform and the amber yellow Liver Bird emblem has been re-introduced, reminiscent of the strip worn for the ’76-85 seasons (Warrior).
OFF THE BENCH: MLB has selected Baseball HOFer Johnny Bench as its '12 spokesman for its Play Sun Smart Program aimed at raising awareness toward skin cancer prevention. Bench will take part in a variety of promotional appearances on behalf of the Play Sun Smart effort, including ones on "Fox & Friends," WFAN-AM, MLB Network, SiriusXM and at AT&T Park in S.F. Bench was recently diagnosed and treated for basal cell carcinoma, the most common type of skin cancer, on his lower eyelids (Eric Fisher, SportsBusiness Journal).