Kings Cite Culture Change For Trading Cousins Dynamo Sign Roc Nation In Three-Tiered Deal Braves Launch Marketing Effort For New Venue D-Backs' Brass Hopeful For Franchise Turnaround Pirates Owner Says Club Underperformed In '16 Franchise Notes Marlins' Talks With Kushners Over For Now Yankees' Arbitration Hearing Gets Heated Tom Ricketts Addresses Cubs' Offseason Werner, Henry Have No Plans To Sell Red Sox
SBD/June 1, 2012/Franchises
White Sox Fans Still Not Filling Stands Despite Team's Strong On-Field Performance
Published June 1, 2012
ACROSS TOWN: Cubs Chair Tom Ricketts and President of Baseball Operations Theo Epstein appeared on Bloomberg TV’s “Sportfolio” Wednesday, with host Rick Horrow noting one of the "most fascinating sports business stories of 2012" is the "the front office reboot” of the Cubs. Epstein said he left the Red Sox because “I knew I probably didn’t want to be in one place forever, it's just the way I’m wired.” He noted he is trying to create an "environment where there’s a lot of discourse, a lot of dissent, almost like a law school classroom, to question each other.” Epstein: "We need to have patience and discipline and build something that can last." Epstein said of changing the culture with the Cubs, “Culture change, to me, doesn’t involve a lot of data. It involves values and properly communicating them. I think you have to set out a vision for what you want to stand for” (“Sportfolio,” Bloomberg TV, 5/30).