SBD/May 31, 2012/Marketing and Sponsorship

Stats LLC, Apollo MIS Sign Joint Partnership, Will Focus Initially On Basketball

Stats LLC has struck a joint partnership with U.K.-based Apollo MIS, in which Stats' SportVU player tracking technology will be blended with Apollo MIS' player fitness and health management system. The pair will initially focus on deepening their involvement in basketball, as SportVU is used by 10 NBA teams, including the Celtics, Thunder and Spurs, and Apollo MIS' Elite product is used by the Knicks. "Getting into the training and non-game settings, where Apollo has a real expertise, was a place we wanted to next take our technology, and it was a natural to come together," said Brian Kopp, head of the Stats Sports Solutions Group. The pair will participate in an undisclosed revenue sharing agreement. Also as part of the expansion into athlete development, Stats has hired Paul Robbins as its director of elite performance. Robbins, an expert in cardiovascular programming and metabolic assessment, has worked with Athletes' Performance, the National Academy of Sports Medicine, and numerous individual athletes and teams across each major U.S. sport.
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