SBD/May 31, 2012/Marketing and Sponsorship

Griffin, Luck Jump Into Top Five Of NFL Jersey Sales Since April; Peyton Still Leads

The NFL yesterday released its top-selling player jerseys for the period of April 1-May 28, with the first two picks in last month's draft making a big splash. Redskins QB Robert Griffin III ranks third for the time period, with Colts QB Andrew Luck ranking fourth. Griffin and Luck have the two top-selling jerseys during the month of May. Broncos QB Peyton Manning continues to top the list, with Jets QB Tim Tebow ranking second. Below is a list of the top 25 player jerseys sold during the time period (NFL).

Top Selling NFL Player Jerseys on NFLShop.com (April 1 - May 28, 2012)
RANK
PLAYER
RANK
PLAYER
1
Broncos QB Peyton Manning
14
Patriots TE Rob Gronkowski
2
Jets QB Tim Tebow
15
Lions WR Calvin Johnson
3
Redskins QB Robert Griffin III
16
Packers LB Clay Matthews
4
Colts QB Andrew Luck
17
Bears LB Brian Urlacher
5
Giants QB Eli Manning
18
Giants WR Victor Cruz
6
Packers QB Aaron Rodgers
19
Cowboys LB DeMarcus Ware
7
49ers LB Patrick Willis
20
Raiders RB Darren McFadden
8
Patriots QB Tom Brady
21
Broncos LB Von Miller
9
Panthers QB Cam Newton
22
Cowboys TE Jason Witten
10
Steelers S Troy Polamalu
23
Steelers QB Ben Roethlisberger
11
Cowboys QB Tony Romo
24
Patriots WR Wes Welker
12
Ravens LB Ray Lewis
25
Eagles QB Michael Vick
13
Saints QB Drew Brees
 
       

NO SURPRISE HERE: In Denver, Mike Klis wrote it should “surprise no one that Peyton Manning’s new No. 18 Broncos jersey and Tim Tebow’s new No. 15 Jets jersey were the NFL’s top two selling jerseys in the months of April and May.” Kils: “New teams, new look, new jerseys. The only question is who would be No. 1.” The scenario of Manning replacing Tebow “reiterated that Manning is better than Tebow -- and therefore Manning is cooler than Tebow” (DENVERPOST.com, 5/29). ESPN’s Stephen A Smith said of Manning leading the list, “I just applaud the fact that people are recognizing football players before celebrities” (“First Take,” ESPN2, 5/30).

A LEAGUE OF HIS OWN: In DC, Dan Steinberg wrote Redskins fans “have done this before; Donovan McNabb had the NFL’s second-highest selling jersey after he was traded to D.C.” Steinberg: “I still haven’t been able to figure out the last time a Redskin had the top-selling jersey in the league.” Despite being ranked third, and only being a Redskin as of late April, Griffin “has already done something that very few Redskins have done over the past two decades” (WASHINGTONPOST.com, 5/29).

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