SBD/May 30, 2012/Research and Ratings

Overnight Ratings: MLB Primetime, Lacrosse Championship Down Over Holiday

Overnight Nielsen ratings over Memorial Day weekend were topped by NBA Playoff games, the Indianapolis 500 and NASCAR's Coca-Cola 600. Fox aired its second MLB primetime telecast of the season, earning a 2.3 overnight rating for coverage featuring Phillies-Cardinals (47%) and Rays-Red Sox (25%). That figure is down 18% from a 2.8 overnight during Memorial Day weekend last year, when primetime coverage featured Cardinals-Rockies and Reds-Braves. CBS earned a 1.9 overnight for the final round of the PGA Tour Crowne Plaza Invitational on Sunday, which saw Zach Johnson defeat Jason Dufner. That figure is down 10% from a 2.1 overnight for last year, when David Toms won the event. On cable TV, ESPN earned a 0.5 overnight for the Loyola (MD)-Maryland men's lacrosse championship Monday, down from a 0.6 for Maryland-Virginia last year. ESPN also earned a 0.9 overnight for its "Sunday Night Baseball" telecast featuring Nationals-Braves, down from a 1.3 rating for Reds-Braves last year.

The chart below lists overnight Nielsen ratings from sports telecasts during the Memorial Day holiday weekend.

TELECAST
DATE
NET
TIME (ET)
RAT.
NASCAR Nationwide Series: History 300
5/26
ABC
2:45-5:45pm
1.6
"NBA Countdown"
5/26
ABC
7:30-8:00pm
1.8
NBA Eastern Conference Semifinals:
Celtics-76ers: Game Seven
5/26
ABC
8:00-10:45pm
5.5
MLB: (regional)
5/26
Fox
7:15-9:45pm
2.3
PGA Tour: Crowne Plaza Invitational: Third Round
5/26
CBS
3:00-6:00pm
1.2
Red Bull Signature Series: X-Fighters (taped)
5/26
NBC
2:00-3:00pm
0.5
Senior PGA Championship: Third Round
5/26
NBC
3:00-6:00pm
0.4
Izod IndyCar Series: Indianapolis 500
5/27
ABC
12:00-3:45pm
4.1
PGA Tour: Crowne Plaza Invitational: Final Round
5/27
CBS
3:00-6:00pm
1.9
NASCAR Sprint Cup: Coca-Cola 600
5/27
Fox
6:30-10:15pm
4.1
French Open: Men's, Women's First Round
5/27
NBC
12:00-3:00pm
0.9
Senior PGA Championship: Final Round
5/27
NBC
3:00-6:00pm
0.5

 

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