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Marketing and Sponsorship

Chevrolet To Announce Major Partnership With Manchester United Tomorrow

Chevrolet tomorrow is expected to announce a "major marketing initiative and sponsorship deal" with EPL club Manchester United, according to Burden & Shepardson of the DETROIT NEWS. It is unknown how much the sponsorship is worth, and details of the deal will be revealed tomorrow. The deal "could help Chevrolet ... reach new customers around the world as it works to increase sales in emerging markets and across Europe." A recent survey from market research firm Kantar "found Manchester United is the world's most popular club with 659 million followers worldwide." The move comes after GM "said it was halting paid advertising on Facebook and would not advertise in the 2013 Super Bowl" (DETROIT NEWS, 5/30). ManU Commercial Dir Richard Arnold yesterday said, "Our followers have doubled in five years. It's important to the club, not only for commercial partnerships: It gives us a road map to understand exactly what's going on" (BLOOMBERG NEWS, 5/30).

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SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

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Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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