SBD/May 25, 2012/People and Pop Culture

EPL Club Liverpool Names FSM's Billy Hogan Chief Commercial Officer

Hogan had a key role in $39M deal naming Warrior Sports kit maker for Liverpool
Fenway Sports Group Thursday tapped one of its own execs to handle all the business aspects of its EPL club Liverpool, naming BILLY HOGAN Chief Commercial Officer. Working closely with Liverpool Managing Dir IAN AYRE, Hogan will be responsible for all club revenue and business development, including sponsorships, ticketing and hospitality, retail and merchandise, club memberships, tours, exhibitions and soccer schools. Hogan has been Fenway Sports Management co-Managing Dir since April ‘10 (THE DAILY). In Boston, Donna Goodison noted Hogan’s role with Liverpool “is a newly created position, which expands the role of the preexisting job of commercial director formerly held by GRAHAM BARTLETT who left a few months ago.” Hogan is credited with “conceiving and executing Football at Fenway,” an exhibition that featured Scottish club Celtic and Portuguese club Sporting Lisbon. He also played a key role in the $39M deal that "made Boston-based New Balance’s Warrior Sports division the kit maker for Liverpool earlier this year.” Hogan is “helping to coordinate Liverpool’s upcoming North America summer tour,” which includes an exhibition match again Serie A club Roma at Fenway Park on July 25 (BOSTON HERALD, 5/25). Liverpool Thursday also named JEN CHANG Corporate Relations & Communications Dir. He previously served as Senior Editor for soccer content (THE DAILY).
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