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SBD/May 24, 2012/Media
NBC Announces Coverage Plan For London Games Across Multiple Platforms
Published May 24, 2012
TV EVERYWHERE: In L.A., Flint & James wrote NBC’s strategy “underscores Comcast's commitment to the media industry's TV Everywhere initiative.” The network has “even recruited its late-night host Carson Daly to make promotional spots to educate viewers about TV Everywhere.” NBC Olympics President Gary Zenkel is “hoping that the Olympics will provide a motivation for distributors to hype TV Everywhere.” NBC's push to put more content online “contradicts the previous school of thought at the network, which once feared that such a move might hurt the prime-time audience.” But Zenkel “subscribes to the opposite theory and believes that the more content that is available online, the better the promotion and potential for a bigger audience in prime time.” He said, "Live streaming does not cannibalize the prime-time audience" (L.A. TIMES, 5/23).