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Marketing and Sponsorship

Nike Looks Into Possible Sponsorship Deal With 2016 Rio Olympics

Nike is "looking to expand its reach further in the international Olympic world, including a possible sponsorship deal with the 2016 Games in Rio de Janeiro," according to Stephen Wilson of the AP. Nike Brand President Charlie Denson said, "We've always focused on the athlete. The misperception might be that we don't spend time with the federations or the organizing committees or things like that. This is an opportunity at this event to engage with them more directly on a broader scale." Nike has "dozens of agreements with national and international governing bodies, including federations in China, Brazil, Russia and Qatar." The U.S. Olympic basketball and track & field teams that will compete at the London Games "also are backed by Nike". Benson said, "We look at the Summer Games as one of the biggest opportunities we have to introduce new products and technologies." While adidas is an official sponsor of the London Games, Denson "confirmed Nike is interested in becoming the sponsor" for '16, the first Olympics in South America. Denson: "We don't have anything in place yet and we never comment on ongoing conversations. We have great relationships in Brazil. We're always interested in whatever types of relationships we can engage in" (AP, 5/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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