Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/May 23, 2012/Marketing and Sponsorship
Toyota Announces Contract Extensions With Three NASCAR Teams
Published May 23, 2012
COPY CATS: In Charlotte, Jim Utter reports TRD worked with Calty Design "to create an on-track Camry that closely resembles its production counterpart." The '13 Camry includes a "new front grille, character lines down the sides of the vehicle and updated rear bumper." Toyota VP/Marketing Communications & Motorsports Ed Laukes said, "Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR." Utter notes Toyota was the "last of the four manufacturers to unveil its 2013 entry in the Cup series," and only Chevy "has yet to showcase an on-track version of its car" (CHARLOTTE OBSERVER, 5/23).