Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/May 23, 2012/Marketing and Sponsorship
Toyota Announces Contract Extensions With Three NASCAR Teams
Published May 23, 2012
COPY CATS: In Charlotte, Jim Utter reports TRD worked with Calty Design "to create an on-track Camry that closely resembles its production counterpart." The '13 Camry includes a "new front grille, character lines down the sides of the vehicle and updated rear bumper." Toyota VP/Marketing Communications & Motorsports Ed Laukes said, "Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR." Utter notes Toyota was the "last of the four manufacturers to unveil its 2013 entry in the Cup series," and only Chevy "has yet to showcase an on-track version of its car" (CHARLOTTE OBSERVER, 5/23).